Sherry Weaver grew up in Buffalo, NY and attended Genesee Community College pursuing a degree in Travel & Tourism. On a familiarization trip in December 1989 she discovered the beauty of Utah, moving to Park City the following April to work for a local travel agency. In September of 1992 she began working for Worldspan/Travelport, a global travel distribution company, and enjoyed a wonderful 17 year career managing a portfolio consisting of Travel Management Companies. In December 2009 she found her true passion, selling the mountain experience. At that time she started with Canyons Resort (now Park City Mountain
, a Vail Resort) working with the leisure market. In September 2011, she was offered and accepted an opportunity to work in group sales, focusing on helping clients create a meeting or conference that will leave their attendees with memories that last a lifetime.
Most recently she moved into the role of Associate Director of Sales. This leadership position allows her the opportunity to support all aspects group sales; negotiating and contracting group meetings, executing mountain group services, and developing/executing group sales strategies to achieve overall revenue targets for Vail Resorts as well as creating and maintaining a pipeline of talent within the Vail Enterprise sales group.