Business Essentials: Simple marketing strategy for small business & nonprofits
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise. We’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
About the presenter:
Paula Sageser
Paula Sageser is a website designer and content writer by trade, and an advocate for small business communications by passion. She owns PCS Creative Services, where she designs websites and content for Utah small business owners while helping to educate them about the planning and purpose of online content.
She is a SCORE certified mentor providing training to SCORE Salt Lake City clients in Social Media and Website Planning. She is also a Constant Contact Core Certified partner and Authorized Local Expert providing training in marketing seminars and helping small business owners harness the Power of the Inbox.
Company website:
http://www.pcscreativesvcs.com/
Parking Instructions:
If you are driving, please park in the west side of the parking lot at the Chamber building. When you arrive, proceed to the left/west (monthly and validated parking) area and take a ticket and pass through the yellow parking gate. We’ll provide validations upstairs at the front desk. Please do not enter on the right/east side and park in the two rows closest to the building or you will have to pay in advance and we will not be able to validate your parking.
Please not that we are not able to guarantee parking for everyone in out lot.
We encourage you to take Trax and help keep our air clean. Please use the Library Square stop on the red line to arrive at the Salt Lake Chamber offices.
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Date and Time
Wednesday Jan 11, 2017
3:00 PM - 5:00 PM MST
Location
Salt Lake Chamber
175 East 400 South, Suite 600
Salt Lake City, Utah 84111
United States
Fees/Admission
$10.00