Customers for Life
Find, Develop and Keep your CUSTOMERS FOR LIFE!
Customer needs to exist at two levels – stated and unstated. Surveys and other formal tools such as interviews focus on the stated needs. While there is nothing wrong with that per se, such methods fail to bring out the “real” needs which often lie sub surface.
Understanding these “real” needs of the customer is key to winning over their hearts and minds. This is applicable to products and services as well. However, sadly – very few companies take the time to do this properly.
This workshop introduces you to superior ways to uncover customer needs and find ways to fulfill them without giving away the farm. You will learn:
1. Three levels of customer satisfaction and triggers for the same
2. How to design your product / service to meet each of these
3. How to set your product / service apart from the competition
NOTE: The session involves hands on exercises with a real case scenario. Be prepared to interact and role play!
Customers for Life is sponsored by:
The KPI System
Utah Small Business Development Center
VentureCapital.org
Customer needs to exist at two levels – stated and unstated. Surveys and other formal tools such as interviews focus on the stated needs. While there is nothing wrong with that per se, such methods fail to bring out the “real” needs which often lie sub surface.
Understanding these “real” needs of the customer is key to winning over their hearts and minds. This is applicable to products and services as well. However, sadly – very few companies take the time to do this properly.
This workshop introduces you to superior ways to uncover customer needs and find ways to fulfill them without giving away the farm. You will learn:
1. Three levels of customer satisfaction and triggers for the same
2. How to design your product / service to meet each of these
3. How to set your product / service apart from the competition
NOTE: The session involves hands on exercises with a real case scenario. Be prepared to interact and role play!
Customers for Life is sponsored by:
The KPI System
Utah Small Business Development Center
VentureCapital.org
Customers for Life
Date and Time
Tuesday Oct 15, 2019
8:30 AM - 11:00 AM MDT
Location
Salt Lake Small Business Development Center
Salt Lake Community College
Larry H. Miller Campus
9690 South 300 West
Corporate Partnership Center
Building 5, Floor 1, Room 101
Sandy, UT 84070
Fees/Admission
$19.97 - $29.91
Website
Contact Information
Christine Rice
801-957-5441
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