Mastering Media Management
Salt Lake Chamber
Professional Communications Seminar Series
Whether you're a communications professional or corporate executive, effective media management is essential for success in today's competitive world. The Salt Lake Chamber is offering four workshops on Mastering Media Management to help individuals bring together innate talents, formal training and real-world experiences to master effective communications.
In business and politics the old adage that words matter needs an update to "every word matters", particularly when social media has turned that smartphone in your pocket into a global stage. Never before have the stakes been so high. The right word at the right time can turn a brand into a movement, bring a successful conclusion to a crisis, or build an appreciative audience for your message. A thoughtless or even unintended word can destroy a reputation, cause miscommunication, or worse yet, leave you completely ignored.
In the first workshop of a four-part series on "Mastering Media Management", the Salt Lake Chamber will present will include:
- Effective Strategic Communications Strategy and Message Development
- Building a Personal and Corporate Brand
- Media Management Under Pressure
- Mastering Stage Presence
- Live and On-Camera Training
From managing press relations and on-camera interviews to building powerful social networks and paid marketing strategies, media opportunities and potential audiences have never been so large and diverse, the opportunities never so great, and the stakes never so high. Learn more about the Mastering Media Management series here.
ABOUT OUR PRESENTER:
William Nixon is chairman and CEO of Policy Impact Communications, a Washington, DC-based public relations and government affairs firm with operations in Europe, Asia and the Middle East. A former award-winning journalist and internationally published author, William served as a Reagan Administration speechwriter, U.S. Senate policy and communications director and member of the negotiating team of the North Atlantic Alliance, the parliamentary arm of NATO. Today, he and his team continue to orchestrate global communications strategies in the U.S. and abroad on behalf of Fortune 100 companies, governments, universities and industry associations
*All seminars will provide workbooks and practical exercises, including strategic communications planning, message development, on-camera training, interview management, public speaking and negotiating techniques. Attendees will receive a certificate of completion from the Salt Lake Chamber if they participate in all four workshops.