Leveraging LinkedIn for Professional Success

LinkedIn has become one of the most powerful tools for business development, networking, marketing, and professional growth - but are you making the most of it? Join us for an insightful panel discussion featuring experienced LinkedIn users who will share their unique perspectives, success stories, and best practices for using the platform effectively.

Discover how to create meaningful engagement, increase visibility for your organization, build a stronger personal brand, and avoid common mistakes that limit results. You'll leave with practical takeaways, fresh inspiration, and a better understanding of how LinkedIn can support both your business goals and professional development. 

Panelists:
Emily Griesing, Bossible
Emily Griesing is a brand strategist, entrepreneur, and marketing and business development expert. As the Owner & Chief Strategy Officer of Bossible, a brand strategy company for thought leaders and small to mid-sized businesses nationwide, Emily empowers her clients to own their story, show up with confidence, and build a brand that feels true to who they are. Through strategy, storytelling, and execution, Bossible turns expertise into visibility, and visibility into growth. Emily supports established businesses, start-ups, nonprofits, entrepreneurs, and professionals across industries, offering actionable insights to amplify their unique offerings and seize growth opportunities. Previously, Emily worked in market research, consulting the Fortune 500 and large nonprofits on solving their organizational challenges and expanding their offerings. an advocate for women and diverse voices, Emily has spoken at the Salt Lake Chamber Women & Business Conference, Event Professionals Network Leadership Summit, University of Utah, PayPal Small Business Roundtable, Women Presidents' Organization, the National Association of Women Business Owners, among others. Emily also received the DEI Honor Roll by Women's Business Center Eas and was listed as a NextGen to Watch by PwC. Emily can be reached at emily@itsbossible.com.

Melanie Paris Jones, Women's Leadership Institute
Melanie Jones is the CEO of the Women's Leadership Institute, a Utah-based nonprofit advancing women through cohort-based leadership programs and corporate partnerships. Across journalism, business, and community leadership, she has built a career centered on elevating voices and expanding opportunity.
Drawing on more than 25 years of leadership experience, Melanie uses storytelling to connect lived experience to practical insight. Her perspectives help audiences rethink the relationships and narratives that shape their work.

Mallory Santa Cruz, JP Morgan Chase
Mallory Santa Cruz serves as Vice President of Community for JPMorganChase in Utah, leading community partnerships and financial health education initiatives that advance economic mobility. She collaborates with nonprofits, chambers of commerce, and small businesses to deliver locally tailored programming across the state. Recognized as a Utah Business 2023 "30 Women to Watch" aware recipient, Mallory brings 10+ years of corporate social responsibility and community impact experience. She served as Vice President of Ken Garff for Good, where she helped strengthen pathways to post-secondary education for Utah students. She also led disaster management and partner coordination with the American Red Cross. Mallory holds an MBA from Western Governors University.