With increased vaccine accessibility, a decreased transmission level and the end of Utah's mask mandate, it seems like there's a light at the end of the tunnel. Today's business environment and what the future holds for us is unique and uncertain. But regardless of how your company weathered the storm during the past year, there are things you can do right now to retain existing customers, find new customers to grow your market share and employ strategies designed to help you safely pivot into new offerings.
This two-phase presentation will initially focus on the philosophy of surviving, even thriving, in today's uncertain environment as you prepare for the next phase of our economy and adapt to the new business landscape. And secondly, dive deeper into the strategies, techniques and tactics businesses can start using right now. Things have changed; they’ll probably be different for a while, if not forever. Small and medium-sized businesses that embrace the changes with imagination and tenacity will find new opportunities to succeed and grow.
Takeaway list of what each attendee will learn:
- How to retain the business you have
- The value of relationships and future business
- How to broaden your perspective
- Techniques to keep you motivated
- New paradigms in growing your business
- Which risks to take
- Strategies to help you adapt
About Our Speaker: Mike Brian
Mike Brian is the CEO of Penna Powers, a 35+ year professional communication agency headquartered in Utah. Mike’s background comes from institutional training and pioneering the digital era of marketing and advertising. He established one of the first digital multimedia production companies in Utah and merged with Penna Powers in 2002 following a successful partnership during the 2002 Olympic Games.
Though his day-to-day comedic antics at the office have many wondering how any real work gets done, he has successfully found the time to take many of the agency’s clients into new territories in creative execution, strategic direction and profitability. Leveraging his natural “storytelling” talent, he helps agency customers connect with their clients on a very personal level. Mike is a member of the National Speakers Association and currently serves on the board of the NSA MountainWest chapter. He delivered a TEDx talk in 2020 featuring his Story Cadence System. He also serves on the MountainWest Board of the MS Society working with other professionals to find a cure for MS.
Mike has over 30 years of industry experience both as an entrepreneur and a marketing professional. As a graduate of Weber State University in Marketing with an emphasis in Advertising and a minor in Finance, and with his deep experience in digital marketing, professional development and leadership he brings a unique flavor to every effort he is involved with.
