PROED 549 Get Your Marketing Message RIght

University of Utah Professional Education PROED 549 Get Your Marketing Message Right Crafting the right message for the right audience and delivering it via the right tools is a critical component to success for any organization including nonprofits. This hands-on course will help you develop compelling and actionable marketing messages, understand how to identify and segment your audience, choose the right platforms and technologies and create an engaging, impactful dialogue. You will finish the course with a framework, draft messaging and class feedback to help improve your marketing impact.