PRSA June Luncheon - Opening Doors with Generations Specific Messaging

Public Relations Society of America June Luncheon: Opening Doors with Generation Specific Messaging

Author and star of PBS series America’s Generations With Chuck Underwood

Public relations, marketing and advertising professionals are beginning to see the astonishing influence of generational core values on Americans’ consumer decisions, career choices, lifestyle preferences, relationships, and personal behavior.

Come learn from one of the seminal scholars who pioneered the field of generational study on how to leverage generational marketplace strategies to connect with your target audience and market.

In this session you will learn:

• What is this Generations Dynamic?
• How does it work?
• WHY does it work?
• How can your message hit a bulls-eye with America’s unique generations, with their unique attitudes: Millennials? GenX? Boomers? Silents? G. I.’s?

Through a lively, entertaining and creative approach, Underwood delivers information that is applicable to nearly every brand and organization.