Sticky and Strong: Winning Campaign Strategies with William Nixon

Sticky and Strong: Winning Campaign Strategies
 
 
Whether you're selling politicians or potatoes, every successful campaign needs the same proven marketing principles to win. In this seminar of a four-part series, the Salt Lake Chamber will not only examine each of those principles in detail but offer real-world application in a workshop setting.  By the end of a fun and rewarding two-hour program, you will know how to:
 

• Build a Message and Campaign/Marketing Plan
• Master the Appropriate Media: Social, Television, Radio, Print and Direct Mail
• Create and Manage a Budget
• Conduct Accurate Research
• Effectively Persuade and Mobilize your Target Group
• Work Constructively and Cost-Effectively with Consultants
• Evolve and Navigate the Unexpected