Sticky and Strong: Winning Campaign Strategies with Bill Nixon
Date and Time
Friday Apr 17, 2020
8:00 AM - 12:00 PM MDT
Location
Salt Lake Chamber
175 E 400 S
Ste 600
Salt Lake City, UT 84111
Fees/Admission
Sticky and Strong: Winning Campaign Strategies
Workshop Fee:
$99 Members | $149 Non-Members
Mastering Media Management Package Fee*:
$350 Members | $550 Non-Members
*Includes three workshops over the course of 2020 (Upcoming workshop dates: April 17, July 17 and October 16 held 8:00 am to 1:00 pm at the Salt Lake Chamber.)
Contact Information
Maria Loftis
Send Email
Description
Sticky and Strong: Winning Campaign Strategies
Whether you're selling politicians or potatoes, every successful campaign needs the same proven marketing principles to win. In the second seminar of a four-part series, the Salt Lake Chamber of Commerce will not only examine each of those principles in detail but offer real-world application in a workshop setting. By the end of a fun and rewarding five-hour program, you will know how to:
- Build a Message and Campaign/Marketing Plan
- Master the Appropriate Media: Social, Television, Radio, Print and Direct Mail
- Create and Manage a Budget
- Conduct Accurate Research
- Effectively Persuade and Mobilize your Target Group
- Work Constructively and Cost-Effectively with Consultants
- Evolve and Navigate the Unexpected
