Business Essentials: Protecting Intellectual Property

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• How to identify and protect the various intellectual property assets they have
• The mechanisms for obtaining IP protection in overseas markets and strategies for determining where they should seek protection
• How to record their mark with Customs, in order to exclude counterfeit goods from entering the United States
• How to combat counterfeits on international e-commerce sites
• Government resources available to help U.S. businesses with intellectual property issues.