Park City based non-profit Maker Union seeking a part time B2B/B2C digital marketing manager to help manage all PR, social media and overarching marketing plan to increase awareness of the brand and to drive retail sales of merchandise.
Collaborate on the development, implementation, and management of a comprehensive online marketing strategy to increase brand awareness, website traffic, and customer acquisition. Oversee the planning and cadence of email, social media, and paid advertising campaigns while analyzing performance metrics (ROI, KPIs) to optimize results. Review of website SEO and how all platforms interact and drive sales, awareness and donation/grant opportunities. Additionally, PR outreach and research of local/national editorial opportunities to elevate brand awareness.
